Your Rescue Group or Shelter is “Missing the Boat”!


I bet there are people who live 10 miles away… 5 miles away… even 6 blocks away from you… who are on facebook “all the time”… yet they don’t even know your group exists.

I bet that I could go to your FB page… look at all the pages you have “liked” and will see few (if any) Local non-pet related pages.


I thought the idea was to reach your community so when it was time for people to get a pet, they would look to your group first?

How can they do this, if they don’t know you?

OK… here is a scenario from our own town that illustrates what we are getting at.

There is a very popular pizza place in our town, that has an active facebook following. (i.e. many people taking part in discussions, most of them local people.)

Often you will see comments… (appropriate for the topic) by other pages such as “Jen’s Mary Kay Cosmetics” or “Pampered Chef Solutions” or “Hair Design by Susan”… etc…

These people are commenting “as their page” on the pizza place’s page.

They are NOT, however… saying “Please visit my business” or “Please like my page” or “Please buy my products” in their posts.

They ARE, simply commenting on their favorite pizza toppings, what their plans are for the summer, the best part of living near the ocean, or any of the many other random questions the pizza place posts on their wall.

In a nutshell… those businesses are just “being part of the conversation” and are getting noticed.

I don’t know a single rescue who has “too many foster families”… or a shelter with a “waiting list, due to all of their pets being adopted”.

Being “a part of the community” in any and EVERY possible way, is definately beneficial.

And Finding, Liking, and “being a part” of every local FB page you can find… is a good strategy.

But wait… you are Far Too Busy to do all that… Right?

Hmmm… again… I bet there are “potential volunteers” among your FB fans who may not be able to foster, or adopt, or walk dogs for you… but “could” help out online.

You could find a volunteer with plenty of free time, and make them an admin on your FB page. Make it their ONLY duty to Find, Like, and Comment (on a regular basis) on the FB pages of your LOCAL businesses and organizations.

It is actually VERY Easy… the admin “uses facebook as your page”… likes as many local pages as they can find… then on a regular basis, they simply browse your page’s newsfeed (while logged in as your group), where they can quickly scan posts by all the pages your page has liked… and make quick comments (or simply like) on posts from all the pages in your community.

No Soliciting… No “Come like our page”… No talk of rescued animals at all… and Definitely NO CROSS POSTING!

You don’t want to be a spammer or a nuisance.

Simply be a “fly on the wall, who also joins in on the conversations, likes posts/photos, etc”… so that the Fans of All Those Pages will see the name of “XYZ Rescue” or “ABC Animal Shelter” (i.e. your group’s name) on a regular basis.

If we need something from “Pampered Chef” or “Mary Kay” or want to try a new Hair Stylist… we already know who to contact… because we see them on our favorite Pizza Place’s FB Wall all the time. (And they never solicit). Visiting their pages is as easy as clicking on their FB name. And although we have never actually “met” them… we feel like we “know them” because they are on the same FB pages we are on.

Get the picture?

Do the people in your town, who NEVER visit a single pet related FB page, see YOUR group’s name on a regular basis?

More Facebook Promotion Tips and Tricks can be found here:

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One Response to Your Rescue Group or Shelter is “Missing the Boat”!

  1. Good info! I try to get our name out there, but never really thought about “targeting” some of the local businesses. So many are national chains, but I will give it a try. Thank you!

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